Content Creation
Here is a little insight into the social media accounts I managed and the content I have created.
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Accounts I managed
I have managed these accounts over certain periods of time (some of them, completely built up from the start)
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Content creation
With a background in Media Design, I bring a strong foundation in Adobe programs, including Photoshop, Illustrator, and Premiere Pro. This expertise not only fuels my affinity for creating visually appealing content but also enhances my ability to design impactful social media assets.
At my previous employer, MINT Solutions, my focus was on crafting content that resonated with our target audience—professionals in technical fields. I aimed to provide valuable insights, communicate job opportunities, highlight the benefits of working with MINT Solutions, and showcase our team, with a particular emphasis on our recruiters, who were the heart of the company
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Video-editing
My skills in video editing, particularly for Reels and TikTok, allow me to craft dynamic, engaging content tailored to each platform’s unique demands.
Here are a few videos I created for the vegan ice cream shop eisbrunnen, tailored for both Instagram and TikTok. From introducing new ice cream flavors to general showcases and humorous clips, this collection covers a wide range of engaging content.
The customers of Donisl Wirtshaus valued videos that highlighted the Bavarian tradition in their restaurant, the cozy atmosphere, and, of course, the delicious food.
The same approach was applied to their Bräurosl Festzelt Instagram account. I made it my mission to capture the behind-the-scenes warmth of the tent staff—from the band to the kitchen—showcasing the unique atmosphere and delicious food through each video.
For a look into the TikTok account I currently manage for Marketing Mavens (as part of my freelance work), feel free to browse through the account. I launched the Marketing Mavens TikTok account in July 2024, and every piece of content—from ideas and planning to editing and captions—is my own creation.
TikTok Account am 27.07.24
Here’s a look at the results from my account management. These insights emphasize that, even on a globally popular platform, we’re successfully reaching our primarily female, German-speaking target audience through well-tailored, audience-focused content.
With each post & video, I focus on capturing the right tone to drive organic reach while infusing my creative vision. I take pride in tailoring unique, audience-focused content strategies for each client, ensuring their brand stands out authentically on every platform.